NOCC RE-BRANDS IN ORDER TO EXPAND TARGET MARKETS
The National Ovarian Cancer Coalition has launched a new branding campaign in an effort to broaden its target markets with the philosophy that “Ovarian cancer is more than a woman’s disease.”
“Ovarian cancer statistics haven’t changed much in the last thirty years,” says David Barley, CEO. “In order to increase education, awareness, and survival rates, we need to reach everyone affected by the disease. That is why our programs will focus on not only survivors and the general public, but also loved ones, caregivers, men, young people, and the healthcare community.”
To help make that point, the NOCC has released a Public Service Announcement with NY Yankees Manager Joe Girardi, who lost his mother to ovarian cancer when he was nineteen years old. Mr. Girardi talks about how ovarian cancer affects the entire family, and urges women (and their families) to be aware of the early symptoms of the disease.
The organization has also released a series of videos featuring survivors, loved ones, and caregivers talking about how they have been affected by ovarian cancer.
In addition, the NOCC has expanded its programs and activities to include interaction between all target markets. NOCC’s “Break the Silence” programs focus on education and awareness, while “There is Hope” programs focus on survivorship and quality of life.
“The NOCC has more than thirty Chapters across the country delivering on the mission, and we are committed to helping our Chapters increase those we serve,” says Barley. “It is our goal to provide services for survivors and supporters, while continuing to raise awareness about the disease. We must get the word out that there is no screening test, no vaccination, and that every woman is at risk for ovarian cancer. Early detection is the key to survival, and education is the key to early detection.”
The campaign includes the new NOCC logo, which was designed to instill a sense of hope, support, and encouragement.
The mission of the National Ovarian Cancer Coalition (NOCC) is to increase education and promote awareness of ovarian cancer. The Coalition is committed to improving the survival rate and quality of life for women with the disease. More than 20,000 women are diagnosed with ovarian cancer each year, and approximately 14,000 women die from the disease annually. Unfortunately, most cases are diagnosed in their later stages when the prognosis is poor. However, if diagnosed and treated early, when the cancer is confined to the ovary, the five-year survival rate is over 90 percent. That is why it is imperative that the early signs and symptoms of the disease are recognized, not only by women, but also by their families and the medical community.
For more information on the National Ovarian Cancer Coalition, please visit www.ovarian.org or call 888-OVARIAN.